A new book by Christian Kitumaini
Most people chase the dream. Few understand the business behind it.
Behind the Business Dream is the untold reality of Rwandan and African entrepreneurship. It is a practical reality check, built on homegrown models rather than Western playbooks.
Includes an invitation to the exclusive launch event
As featured on
Africa is lacking in local business narratives which can provide entrepreneurs with relevant & inspiring information… he is one of the few that is tackling this massive challenge.
— Henri Nyakarundi, CEO and founder, ARED Group
His guidance has been key to entrepreneurs.
— Kampeta Sayinzoga, CEO, Rwanda Development Bank (BRD)
A message from Christian
Christian introduces the book and invites everyone serious about building a business in Africa to join him on the journey.
Not another theory-heavy business book
Christian cuts through the noise and dismantles borrowed formulas that ignore Africa's business environment. Through stories of triumph and failure from Rwanda and across the continent, the book shows what separates ventures that survive from those that disappear.
What you'll take away
- What truly separates businesses that last from those that quietly disappear
- The hard truths about capital, and how to raise and manage it here
- Leadership and resilience when the plan stops working
- How to work with Africa's system realities and market dynamics, not against them
- Homegrown models built for the ground you are actually standing on
Written for
Read a chapter before you decide
Get a free chapter of Behind the Business Dream, sent straight to your inbox. It's ten pages of the real story, so you know exactly what you're getting before you buy.
Pre-order your copy
Be among the first to read Behind the Business Dream, and join Christian at the exclusive launch.
What’s included
- Your copy of Behind the Business Dream
- An invitation to the exclusive launch event (details will be sent to you directly)
- The pre-order price of RWF 25,000. From 20 November the book is RWF 30,000.
Pre-order price until 19 November. RWF 30,000 from 20 November.
Mobile money and card accepted
- Collect it at the launch event: free. Details will be sent to you.
- Delivery in Kigali: after the launch, anywhere in Kigali. You pay the delivery fee, and we’ll contact you to arrange it.
Meet Christian Kitumaini
Christian Kitumaini is a founder, mentor, investor and TV host who has interviewed more than 100 CEOs and leaders across Africa. He has seen what makes companies endure, and what quietly destroys them. A TEDx speaker on changing the narrative about African entrepreneurs, he wrote Behind the Business Dream because the dream matters, and so do the mechanics behind it.
This book is the start of a wider platform for African founders.
Questions
Book · pre-order
Pre-order — RWF 25,000